Last checked October 15, 2026
Best Free Alternatives to HubSpot (2026)
HubSpot is several products under one login: a contact record, a deal pipeline, and marketing email with forms. No single open-source project here copies the whole suite. Mautic covers campaigns and forms. Twenty, SuiteCRM, and EspoCRM cover the pipeline. Pick the half you actually use.
What HubSpot costs
HubSpot offers free CRM tools. Paid Marketing, Sales, and Service Hubs are quoted on HubSpot's pricing pages. This check could not load a stable public price, so no dollar figure is stated.
HubSpot's marketing pricing page failed to render plan amounts during this check. Treat any third-party write-up of a Starter seat price as unverified.
Ranked by Drop-in score
How we rank#1 is the highest-scoring alternative that is not sponsored. A featured listing, when one is sold, is labeled and sits after #1.
- #1 · Best drop-inOpen source
Mautic
Open-source marketing automation, closer to Mailchimp than a newsletter script.
Last checked October 15, 2026 · GPL-3.0
WebSelf-host - #2Open source
Twenty
A modern CRM with an AGPL core.
Last checked October 15, 2026 · AGPL-3.0 (most of the repo)
WebSelf-host - #3Open source
EspoCRM
A lighter CRM with a clean UI.
Last checked October 15, 2026 · AGPL-3.0
WebSelf-host - #4Open source
SuiteCRM
A CRM forked from the old community edition.
Last checked October 15, 2026 · AGPL-3.0
WebSelf-host
Feature by feature
Full is the whole job. Partial is a real version with a gap. Missing means it does not do this. Not checked counts as zero in the score.
Scroll sideways to compare every alternative.
| Feature | Mautic#1 · 79 | Twenty#2 · 72 | EspoCRM#3 · 66 | SuiteCRM#4 · 66 |
|---|---|---|---|---|
| Contacts and companiesWeight 10 | FullContacts and companies are the marketing database. There is no deal record. | Full | Full | Full |
| A deal pipelineWeight 10 | Missing | Full | Full | FullOpportunities. |
| Email campaignsWeight 8 | Full | MissingNo marketing campaign product in this listing. | Missing | MissingThis listing is the CRM. Marketing Hub campaigns are a different product. |
| Forms that create contactsWeight 5 | Full | Missing | Missing | Missing |
| Custom fieldsWeight 6 | Full | Full | Partial | Partial |
| Self-hostingWeight 8 | Full | Full | Full | Full |
Real cost
Mautic
- Free tier
- The software is free. Mail sending is a separate bill.
- Hosted plan
- No hosted price recorded.
- Self-hosting
- Hard. PHP, a database, workers, and cron. Heavier than Listmonk, and the upgrades need attention. Approximate server cost: $15–40/mo plus your email provider. Unverified estimate.
Twenty
- Free tier
- The community edition can be self-hosted without a per-user fee. Hosted prices are not copied here. Unverified.
- Hosted plan
- No hosted price recorded.
- Self-hosting
- Moderate. Plan on Docker or a small VM. A hosted plan, when one exists, is separate from the free self-host.
EspoCRM
- Free tier
- The community edition can be self-hosted without a per-user fee. Hosted prices are not copied here. Unverified.
- Hosted plan
- No hosted price recorded.
- Self-hosting
- Moderate. Plan on Docker or a small VM. A hosted plan, when one exists, is separate from the free self-host.
SuiteCRM
- Free tier
- The community edition can be self-hosted without a per-user fee. Hosted prices are not copied here. Unverified.
- Hosted plan
- No hosted price recorded.
- Self-hosting
- Hard. PHP, a database, and a cron job. Plan a real admin.
Did you switch?
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Top pair
Migrate from HubSpot to Mautic
Export contacts to CSV and import them into Mautic. Deals, workflows, and landing pages stay behind.
Read the migration guide