Move a site from Google Analytics to Umami

Take it out

1. 1

   Step 1

   Save the GA reports you still cite

   In GA4, open Reports, click Share this report, then Download File, then Download CSV. In an exploration, click Export data and choose CSV. A CSV holds up to 100,000 rows. Umami will not show last year on its own.

2. 2

   Step 2

   List the events you still watch

   Write down the GA4 event names that feed a signup or a purchase. Each one needs a new trigger in Umami.

3. 3

   Step 3

   Leave GA in place for a week

   Run both tags during the overlap so you can see that Umami is receiving hits before you remove the Google tag.

Put it in

1. 1

   Step 1

   Add the site

   In Umami, open Websites and click Add website. The name can be anything. The domain is the real domain. Umami uses it to hide your own site from the referrer list.

2. 2

   Step 2

   Install the script

   Open Edit on that website and copy the code under Tracking code. Put it in the site head. Visit the site. Hits should show up right away. If they do not, check the browser network tab. Ad blockers can hide the script.

3. 3

   Step 3

   Recreate one goal

   For a page, add a goal for that path, such as /pricing. For a click, put data-umami-event on the button, or call umami.track with the event name. Then add a Triggered event goal with the same name. Goals need Umami 2.12.0 or later.

What you lose

• Historical data

  There is no GA4 import button. Self-hosted charts start when the script does. Umami Cloud Pro can import a CSV, and the Umami team does that import. Their docs list a self-hosted Umami database or a CSV, not a GA4 property. Ask support@umami.is if you want that. Do not expect last year's explorations to appear.

• Ads audiences

  Google Ads remarketing audiences do not exist in Umami. If those audiences are why GA is installed, Umami does not replace that job.

• Explorations and BigQuery

  Path explorations and a BigQuery export are GA features. Umami's event list is the closest hook, and it is not the same dataset.