Move a site from Google Analytics to Plausible

Export

1. 1

   Step 1

   Save the GA reports you still cite

   Export the dashboards and explorations you mention in a monthly review. Plausible will not show last year.

2. 2

   Step 2

   List custom events

   Write down the GA4 event names that feed ads or a product dashboard. Each one needs a new trigger.

3. 3

   Step 3

   Leave GA in place for a week

   Run both tags during the overlap so you can see that Plausible is receiving traffic before you delete GA.

Import

1. 1

   Step 1

   Add the site in Plausible

   Create the site in Plausible Cloud or your Community Edition and copy the script tag.

2. 2

   Step 2

   Install the script

   Put it in the site head. If you use a consent manager, Plausible's default setup is cookie-free, which is usually why you can drop the analytics purpose. Confirm that with whoever owns your banner.

3. 3

   Step 3

   Recreate goals

   Add a goal for the signup or purchase you actually watch. Funnels are a paid cloud feature and are not in the Community Edition.

What breaks

• Historical data

  There is no GA4 import. The chart starts when the script does.

• Ads audiences

  Google Ads remarketing audiences do not exist in Plausible. If those audiences are the reason GA is installed, Plausible does not replace that job.

• Explorations and BigQuery

  Path explorations and a BigQuery export are GA features. Plausible's stats API is the closest hook, and it is not the same dataset.