Last checked October 15, 2026

Matomo

Matomo is the closest thing in this list to a traditional analytics suite: goals, campaigns, and optional heatmaps. On-premise is GPL-3.0. Some reports and plugins are paid add-ons. The cloud is a separate subscription.

Open sourceGPL-3.0MarketersEnterprisesPrivacy-conscious

WebSelf-host

Website·Source

Free tier

On-premise Matomo is free. Cloud and premium plugins are paid.

Hosted

Matomo publishes cloud and on-premise support prices. The scraped figures were ambiguous, so no dollar amount is shown. Unverified.

Self-host

Moderate. PHP and MySQL. Comfortable on one server at modest traffic, and it wants backups and occasional tuning. About $8–20/mo. Unverified estimate.

Drop-in scores

Replacing Google Analytics100% of the checklist checked.

Sources checked

https://matomo.org
https://matomo.org/pricing/